Dear Advertisers,
Google Adwords allows you to assign destination URLs separately for both your ads and your campaign keywords. But we know that the whole purpose of creating an Ad Group is to combine the related ad copies and keywords together. Then why should one assign different destination URLs to their ads and keywords? And if the a keyword or an Ad have different destination URLs, to which URL your customer will land on when he clicks on your ad? This article will discuss about some useful points you should take care of while creating separate destination URLs for your keywords.
It is very important to note here that Keyword Level Destination URLs override the Ad Level URLs.
So one should be very careful while creating keyword level destination URLs and even avoid them unless they find it necessary.
Benefits of Keyword Level Destination URLs:
1) Tracking Keyword Conversion: Many times advertisers do not have Google Analytics installed on their web pages, neither do they have Adwords Conversion Tracking enabled due to the poor number of clicks. In such cases, keyword level destination URLs helps them to track the conversion on individual keywords.
2) Identifying the Best Keywords: An obvious benefit of having keyword level URLs is to determine the best performing keywords and subsequently stop bidding on poor performers.
3) Changing Landing Pages w/o Affecting Your Ad's Performance: Whenever you modify your ad copies, even for the slightest change you make, the ad will be reviewed by Google Adwords and it will take time before it gets approved and starts appearing.
So if your landing pages keep changing more frequently (particularly when you have many products or service pages on your website) it is a good idea to change destination URL of your keyword and not your Ad copies.
Keyword level URLs are created so that you can easily customize your visitors experience. If you want your visitor to reach to a more specific page for his search query, it is advisable to have keyword level destination URLs.
Google Adwords allows you to assign destination URLs separately for both your ads and your campaign keywords. But we know that the whole purpose of creating an Ad Group is to combine the related ad copies and keywords together. Then why should one assign different destination URLs to their ads and keywords? And if the a keyword or an Ad have different destination URLs, to which URL your customer will land on when he clicks on your ad? This article will discuss about some useful points you should take care of while creating separate destination URLs for your keywords.
It is very important to note here that Keyword Level Destination URLs override the Ad Level URLs.
So one should be very careful while creating keyword level destination URLs and even avoid them unless they find it necessary.
Benefits of Keyword Level Destination URLs:
1) Tracking Keyword Conversion: Many times advertisers do not have Google Analytics installed on their web pages, neither do they have Adwords Conversion Tracking enabled due to the poor number of clicks. In such cases, keyword level destination URLs helps them to track the conversion on individual keywords.
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| Adding Destination URLs for individual keywords |
2) Identifying the Best Keywords: An obvious benefit of having keyword level URLs is to determine the best performing keywords and subsequently stop bidding on poor performers.
3) Changing Landing Pages w/o Affecting Your Ad's Performance: Whenever you modify your ad copies, even for the slightest change you make, the ad will be reviewed by Google Adwords and it will take time before it gets approved and starts appearing.
 |
| Modifying Destination URLs through Ad copies |
So if your landing pages keep changing more frequently (particularly when you have many products or service pages on your website) it is a good idea to change destination URL of your keyword and not your Ad copies.
Keyword level URLs are created so that you can easily customize your visitors experience. If you want your visitor to reach to a more specific page for his search query, it is advisable to have keyword level destination URLs.
2 comments:
Nice post and its easy for all the beginners
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